Red Claw Crab Meat

Red Claw began with my passion for drawing and a hand-drawn illustration of a crab, which sparked the idea to transform the artwork into a distinctive seafood brand. From the original illustration to the branding and packaging concept, every creative element was developed and drawn by me, bringing together my love of illustration and brand design.
Using AI-assisted visualisation, I then explored how the identity could translate into a real product, creating a series of packaging mockups to bring the concept to life. The result is a characterful brand that demonstrates how an original piece of artwork can inspire a complete brand identity, combining illustration, creativity and packaging design.