Hatherleighs Tea

Hatherleighs Tea is a celebration of the art of tea, bringing together timeless charm and considered packaging design to create a distinctive and inviting brand identity. With a focus on thoughtful typography, refined visual details and a cohesive design aesthetic, the project captures the warmth and ritual of enjoying a perfect cup of tea.
Each tea variety is brought to life through a uniquely digitally illustrated rabbit, complete with its own distinctive hat to represent the individual flavour variant. This playful, character-led approach creates a recognisable visual identity across the range, helping each blend stand out while maintaining a cohesive and charming brand aesthetic.